I meet a lot of really talented hairdressers, nail techs, and barbers, who are awesome at what they do. They’re the best at their craft, but they’re still struggling to grow their salon business at the pace that they would like. And when I talk to them…This often comes down to not having a salon marketing strategy. You can no longer rely only on referrals to build your salon business. Today, people’s attention is on their phones. People are online. No more discounts for services, referral programs, chasing salon customers, or posting in Facebook groups. A profitable salon builds a powerful community and has their client chase them for appointments.