About this Education Event:

Event Details:

Frustrated with retail sales? Ever feel like you can’t compete with the big box stores and Amazon? Tired of customers taking a picture of the product so they can buy it somewhere else? Strong retail sales are a fundamental to salon profitability.

In this class, you will learn:

  • 4 consumer purchase decision factors and how to capitalize on them
  • How to engage customers and run an effective loyalty program to grow your sales
  • Proven strategies and ideas to engage staff in the process and grow sales

Speaker Biography:

Scott Moon is the founder of Salon S.O.S. and brings over 20 years of beauty industry experience. He has acquired impressive marketing strategies and teaches growth techniques specifically developed for the hair salon industry. A former winner of Strategy Magazine’s Marketing of the Year award as well as the former Marketing Director and General Manager for a few professional salon brands, Scott’s marketing savvy and consumer-centric approach has helped numerous salons and spas grow their businesses. His passion and energy will help you maximize the latest digital marketing tools to drive your business.