About this Education Event:

Event Details:

Having a full book is not the only indicator of a successful beauty professional. In today’s market we must understand the true “cost of doing business” and take a look at missed financial opportunities through better systems and policy implementation.

Sit down with three of our Faces of Sola Ambassadors as they share the tools, they have developed to better understand the health of their business and create growth opportunities.


Deniece Jordan

Serina Battaglini

Roxanne Muir


Deniece Jordan with her formal university education paired with her cosmetology expertise in 2020 opened Be. Hair+Lounge in Ontario. Deniece has created an intimate experience for her clients specializing in natural textures and silk press treatments. Deniece joined our Faces of Sola ambassadors in 2023 and has been published in WHATever Magazine (2022) and worked as an assistant stylist on the set of CBC Gem’s Virgins!, released last fall.

Serina Battaglini is celebrating 10 years in the beauty industry. Serina is a graduate of the Aveda institute of Toronto. In 2020 Serina made the move from her commission salon into her own independent space, Serina Styles. Over the years Serina has built a portfolio beyond the chair with session work for the Toronto Argonauts Football Team Cheerleaders, HMUA team for Toronto City Moguls Events and recently worked on the Sola Salons NYFW team.

Roxanne Muir has worked in the beauty industry for 30 years. In this time she has gathered a wealth of knowledge in all facets of beauty and loves passing the torch to the next generation of hairstylists. Roxanne joined the Faces of Sola ambassadors in 2019 and was the first beauty professional to join the Canadian Sola Salons community here in Toronto. Roxanne has extensive balayage training with Sunlights and is currently working to gain her hours with the Canadian Movie Union as a HMUA.